Logo Questionnaire | Kat Hope Jones

Select the visul branding elements you're interested in

Logo: The central visual mark that symbolizes the brand and is often the most recognizable element.

Color Palette: A set of colors that are consistently used across all brand materials, helping to evoke specific emotions or associations.

Typography: A defined set of fonts and text styles that are used consistently in all brand communications.

Imagery and Graphics: The style and types of images, illustrations, and graphics that are associated with the brand.

Visual Guidelines: Clear instructions on how to use these visual elements in various contexts to maintain a cohesive brand appearance.

Select 1-3 words that describe the personality of your brand.

Innovative: This suggests a brand that is forward-thinking, creative, and focused on pushing boundaries.

Authentic: An authentic brand is genuine, transparent, and true to its core values. It aims to build trust with its audience.

Playful: A playful brand is fun, lively, and doesn't take itself too seriously. It often appeals to a more carefree and adventurous audience.

Reliable: A reliable brand is trustworthy, consistent, and dependable. It prioritizes stability and customer confidence.

Sophisticated: A sophisticated brand conveys elegance, refinement, and a high level of quality in its products or services.

Daring: A daring brand is bold, adventurous, and unafraid to take risks. It may appeal to consumers who are looking for excitement and innovation.

Visual Branding Discovery Questionnaire